Monthly Newsletter
Monthly Newsletter
ABOUT
My Role: Writing and Designing the Newsletter
Tools: Canva
Timeline: February - March 2024
The Problem
The Connecticut Office of Manufacturing faced challenges in effectively reaching its manufacturing audience, prompting the launch of a monthly newsletter. My role included designing the layout, writing the content, and gathering information that aligned with the OOM’s outreach goals. The newsletters were intended for email distribution.
The Process
I partnered with my manager to refine the creative direction of the monthly newsletter and provided several design recommendations. We determined that I would produce three format concepts, from which the final layout—shown on the right—was selected.
Content development required cross-functional collaboration. I conducted individual interviews with manufacturers for the spotlight section, obtained monthly updates from the Chief Manufacturing Officer, and worked with my manager to compile information regarding the Manufacturing Innovation Fund, which she manages alongside other stakeholders.
The Conclusion
In conclusion, this project provided valuable learning opportunities in both design and content creation. I’m proud to have initiated the monthly newsletter to enhance the OOM’s outreach to manufacturers across various ages and generations. I thoroughly enjoyed gaining experience in interviewing individuals featured in the spotlights and researching local food and beverage products unique to the State of Connecticut.
