Barnum Financial Group
Social Media | Brand & Digital Design | 2024-Present
Managing social media strategy, creative direction, and digital content across four distinct brands. Combining brand storytelling, visual design, and data-driven strategy to build engaging digital experiences and strengthen brand presence.
My Role
Brand & Digital Designer
Social Media & Communications
Social Media Management
End-to-end management of four brand accounts across LinkedIn, Instagram, and Facebook.
Creative Direction & Design
Original social assets, branded templates, visual storytelling, and platform-specific creative.
Strategy and Content
Content calendars, campaign
planning, copy development,
scheduling, and publishing.
Analytics & Optimization
Monitoring engagement, impressions, audience growth, and link clicks to
inform content strategy.
Social media, from strategy to execution.
I lead the planning, development, design, and publishing of social media content, translating brand objectives into engaging, platform-specific creative.
Four brands. Four distinct identities.
Managing the social presence of Barnum Financial Group and three affiliated brands requires an adaptable approach to content, creative direction, and audience engagement. Each brand maintains its own visual identity, messaging, and communication style.
Barnum Financial Group
Corporate finance brand
social media strategy, content creation, and creative
development to strengthen
brand awareness and audience engagement.
Risk & Insurance Associates
Develop and manage social media content tailored to insurance brokers and financial advisors, aligning brand messaging and creative direction.
Barnum Property & Casualty
Social content and creative assets tailored to property and casualty insurance, translating brand messaging into engaging digital content.
Barnum Benefits Advisors
Social media content planning, graphic design, the brand's unique medicare audience and visual identity.
Creative that makes an impact.
Strategy backed by performance.
Using platform analytics and audience insights to evaluate performance, identify opportunities, and continually refine social media content.
〰️
+20% Social YoY
〰️
+133% Engagements YoY
〰️
+189% Link Clicks YoY
〰️
17K+ Combined Barnum Followers
〰️ +20% Social YoY 〰️ +133% Engagements YoY 〰️ +189% Link Clicks YoY 〰️ 17K+ Combined Barnum Followers
Beyond social.
My work at Barnum extends beyond social media, spanning brand identity, digital design, short-form video filming and editing, and integrated marketing initiatives across print and digital platforms.
Brand Identity
Integrated Campaigns
Creative and Template Systems